I-CHAIN JAPAN Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; CEO: Su Wei), the company behind the Japanese gaming peripherals brand STORIA, is pleased to announce that it has entered into a sponsorship agreement with INS Co., Ltd. (Head Office: Sumida-ku, Tokyo; CEO: Sota Motohashi), the operator of the esports club INSOMNIA, effective July 1, 2026.
This partnership goes beyond a conventional sponsorship. It was established based on a shared commitment between both organizations to contribute meaningfully to the Japanese esports industry while delivering lasting value to the global gaming community.
By combining INSOMNIA's vision of "Creating excitement so intense the world can't sleep" with STORIA's brand concept of "Creating New Stories," the two organizations will collaborate not only in competitive esports but also in research, education, and regional initiatives, contributing to the continued growth of esports in Japan and around the world.
Background and Objectives
As a Japanese gaming peripherals brand, STORIA strives not only to support competitive gaming through high-quality products but also to contribute to the long-term development of esports culture in Japan.
Through this sponsorship, STORIA will combine its product development expertise with INSOMNIA's competitive excellence and community-building capabilities, focusing on the following three key initiatives:
ã»Creating Value as a Japanese Brand
Sharing the common vision of bringing Japanese innovation to the global stage, both organizations aim to further strengthen and expand Japan's esports ecosystem.
ã»Enhancing Competitive Performance and Community Engagement
STORIA will provide its gaming peripherals to INSOMNIA's professional players and streamers, utilizing their feedback to improve future products while strengthening connections with the gaming community.
ã»Supporting the Sustainable Growth of Esports
Beyond competitive gaming, both organizations will collaborate on educational programs, regional partnerships, and research initiatives to promote the long-term development of Japan's esports industry.
Key Initiatives
Providing STORIA Gaming Peripherals
STORIA will supply gaming peripherals to INSOMNIA's players and streamers, supporting their competitive activities while incorporating real-world competitive feedback into future product development.
Joint Content and Events
The two organizations will collaborate on video content, live streaming projects, and events that combine the unique identities of both brands, creating more opportunities for gamers to experience STORIA products.
Education and Regional Collaboration
STORIA and INSOMNIA will work together on educational initiatives and regional revitalization projects that leverage esports to generate positive social impact.
About INSOMNIA
INSOMNIA is Japan's first public-private-academic collaborative esports club, based in Sumida City, Tokyo.
The organization competes across multiple titles, including VALORANT, Pokémon UNITE, Brawl Stars, Mobile Legends, Super Smash Bros., and also operates a streamer division, attracting a growing and passionate fan base.
Its competitive achievements include runner-up in Japan and qualification for international competition in the Overwatch division in 2024, championship victory at the Pokémon UNITE Asia Champions League 2025, and qualification for the VALORANT Challengers Japan 2026 Split 2 Main Stage, establishing INSOMNIA as one of Japan's leading esports organizations.
About STORIA
STORIA is a Japanese gaming peripherals brand developed and operated by I-CHAIN JAPAN Co., Ltd.
The brand is dedicated to creating high-performance gaming devices that satisfy everyone from casual gamers to professional esports athletes. Every product is developed in-house, from industrial design to engineering.
In March 2026, STORIA launched the shion and kikyo gaming mice, featuring an ultra-lightweight design of approximately 50 grams and the latest PAW3950 sensor.
Supporting polling rates of up to 8,000Hz, these mice combine exceptional responsiveness with refined aesthetics and have been well received by gamers.
Looking ahead, STORIA will continue supporting players and teams striving to compete on the global stage while contributing to the continued growth of esports from Japan to the world.